Before 1948, the studio system meant that the producers of the film, also distributed it, this meant that businesses like 'Universal', owned Cinema's as well, and could do absolutely everything themselves - thus cutting out the middle man. This meant they had a reliable return of investment.
During this time, there where only classic genres like :
- Gangster
- Musical
- Western
- etc...
Films were also known for a specific narrative structure, combined with a set of of cinematic expressions of narrative.
It also meant that actors and actresses became synonymous with a certain genre, and actors were only allowed to work with that business.
As well as this, it meant that studios were known through their 'house style' and the public had a set of expectations and an identification process about the genre and who made the film.
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