The fall of the studio system and the rise of the stars

The fall of the studio system occurred on the 3rd May 1948.
It took place because...
    -war related income tax laws encouraged top talent to go freelance.
    - TV was introduced, and films were turned into TV series, so people went to the cinema less, since they could watch it in their own homes.
    - The introduction of Technicolor.
    - The introduction of sound: as this meant that many actors and actresses lost their jobs because they had bad voices - so, they either had to have somebody speak for them, or they lost their jobs all together.
 
It meant that block booking, blind bidding, and the company owning the production, distribution and the theatre venues was banned.
This meant that there was a rapid growth in independent actors, and thus the united artists was created.
This helped the rise of the stars:
- more actors went freelance, so could do more things
- they were scouted for glamour, talent and charisma
- they transformed films
- the stars had dialogue coaches and beauticians
- their image provided financial backing and audience identification, which meant the stars had bargaining power.