Structuralists
Structuralists believe there is no meaning without binary opposites, for example, how do you know
what hot is if cold does not exist?
They also believe, that we do not make our own interpretation, they believe meaning is only created by
knowing what it is not.
A later French philosopher, Jacques Derrida gave the insight that these ‘ binary opposites’ are not
equal. And a culture tends to favor one side of each opposite, and judge it in a more positive or
privileged light.
E.g. calm/moody, wealthy/poor, male/female, gay/ straight, young/old.
Be more visual
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