Monday

The Uses and gratifications theory

The uses and gratifications theory suggests that audiences watch media texts because...

  • Personal identity - the media has created the way we dress, our views, and our personalities
  • Surveillance - we watch the media to see what is going on in the world.
  • pleasure
  • diversion/escapism
  • we watch the media to gain information about social/cultural/global issues.
  • and to understand emotions.

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