The effects model has three main points that it believes watching the media will do to an audience,
these are:
- Imitation - an audience will copy what they see
- Catharsis - Audiences watch tv shows that convey characters with bad lives as it offers them a form of
escapism from their own lives, as they feel that the characters life is worse than their own, and so their
issues are not as bad. This is through the narrative of a media text.
- Desensitization - modern media texts are having an effect on us, as we are becoming used to seeing
acts of violence, graphic sex and bad language, and so it does not have as large an effect on us as it
once did.
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